About · Thriving Homeland
Local roots are the source of value; prosperity is what we share
"Thriving Homeland" is not a packaged backdrop — it is the name of a cooperative formed by villagers. We believe prosperity is real only when plants, community and industry grow more stable together.
Who we are
A cooperative founded by the Jinsha River, in 2025
Thriving Homeland (Yulong County) Agricultural Cooperative was registered on 14 April 2025 in Fengke Town, Yulong Naxi Autonomous County, Lijiang, Yunnan. Its members are village households around Fenglian Village — growing, harvesting, processing and selling Prinsepia utilis, highland produce and Jinsha-valley crops.
We chose a cooperative rather than a company because we want value distribution, ecological responsibility and quality control to grow out of the local soil — not out of advertising.
Trust Formula
Identity × Origin × Evidence × People × Quality × Traceability × Shared Prosperity = Trust
In Chinese: 身份 × 原产地 × 证据 × 人物 × 质量 × 可追溯 × 共享繁盛 = 信任
Six pillars
How we prove ourselves
Origin
Not the word "Yunnan" — the mountains, village, altitude, season and working relationships that can be stated and verified.
Evidence
Tradition, chemistry, in-vitro and human studies are never blurred; every claim carries a level.
People
Real people, skills, memory and working relationships stand behind the products.
Quality
Every batch of raw material should eventually meet measurable specifications.
Traceability
A third party can follow the trail: batch, documents, places and review records.
Prosperity
Not taking more — communities, ecology and supply growing more stable together.
Legal entity & policies
Legal information
| Name | Thriving Homeland (Yulong County) Agricultural Cooperative (乡土繁盛（玉龙县）农业专业合作社) |
|---|---|
| Unified Social Credit Code | 93530721MAEHOK4241 |
| Type | Farmers' professional cooperative |
| Registered capital | 壹拾万元整 (100,000 RMB, per business licence) |
| Legal representative | Fang Jie |
| Date of registration | 14 April 2025 |
| Registered address | No.31, Dafangniu Group 1, Fenglian Village Committee, Fengke Town, Yulong Naxi Autonomous County, Lijiang, Yunnan, China |
| Business scope (summary) | Production, sale, processing, transport and storage of agricultural products; wholesale/retail of edible agricultural products; growing of fruit, potato, legume, oil-seed, herbal (excluding rare and precious varieties protected by China), vegetable, grain and oil-bearing crops; livestock sales and poultry purchasing; licensed: live-poultry sales (full scope per the business licence). |
Content & science policy
- Evidence levels: all scientific content is tagged E0–E5; figures are quoted verbatim with DOIs.
- Traditional knowledge: presented under "traditional knowledge ≠ clinical proof", respecting source communities.
- Imagery consent: identifiable people and private spaces are published only after consent; sensitive coordinates are blurred.
- Business boundaries: no medical/health claims beyond the cooperative's licensed scope; ordinary cosmetics and food make no efficacy claims.
- Disclaimer: information here is for understanding and dialogue — not medical advice or commercial promise; original sources prevail in case of discrepancy.